This exciting design partnership with Target will bring exclusive versions of our iconic footwear, protective outerwear, backpacks – and so much more – to selected Target stores across the USA this April.
“Hunter for Target is intended to bring joy to families and friends as they enjoy the outdoors, rain or shine. The collection combines Hunter’s great heritage and iconic style with Target’s focus on value, design and innovation,” said Mark Tritton, executive vice president and chief merchandising officer at Target. “There is something for everyone in this 300-piece collection, and we can’t wait to see how our guests respond to the collection when it launches on April 14.”
“Recognising our shared spirit of adventure, getting outdoors and appeal to the whole family, we wanted to celebrate the family festival,” said Alasdhair Willis, our creative director. “We’re offering the perfect collection for that; products that cater for every festival eventuality! Including exclusive versions of some of our Hunter icons, from boots to backpacks to raincoats, but also new styles that we have never created before. We are really excited to see the reaction!”
Built on a philosophy of everyday adventure and a love of the outdoors, Hunter for Target will include more than 300 styles designed to encourage the entire family to get outside and enjoy the great outdoors. Many items in the collection are a first for us, such as hammocks, sunshades and coolers, and we couldn’t be more excited about these. Plus, exclusive versions of some of our iconic footwear, apparel and accessories have been designed for the collaboration.
Discover the full lookbook here before the limited-edition collection launches on April 14.
*Hunter for Target will be available exclusively in the USA in most Target stores and on Target.com beginning Saturday, April 14, through June 14, or while supplies last. Prices range from $5 to $80, with most items under $30, and will be offered in sizes XS-3X for women, S-XXL for men and 18M-XL for kids and toddlers. *
To mark the launch of this exciting collaboration, Mark Tritton, Target’s executive vice president and chief merchandising officer, and Alasdhair Willis, Hunter’s creative director, discuss how the design partnership came to life.
Why did Target and Hunter want to partner on this design collaboration?
Mark Tritton: Hunter is known for its impeccable design aesthetic, rich heritage and playful spirit, so it was a partnership that excited us from day one. Most importantly, we know our guests love Hunter as much as we do! The brand has the highest guest awareness of any past design partnership, and both Hunter and Target strive to bring joy to families. That’s what we are hoping to do with this collaboration. We developed it for families and friends to have fun together, rain or shine.
Alasdhair Willis: It was clear from our first meeting that Hunter and Target stand for similar values and shared spirit. In particular our mutual appeal to the entire family, the spirit of joy and fun, a relentless sense of optimism and adventure. The opportunity to be able to share the Hunter story and celebrate the spirit of our brand with such a large and engaged audience is very exciting.
Hunter is known for its durability and iconic style. How does Target offer this in the Hunter for Target collection at such an incredible value?
MT: It’s the magic of Target! For this collaboration, we wanted to pair Hunter’s great heritage and iconic style with Target’s Expect More. Pay Less. design capabilities. Hunter and Target worked hand-in-hand to create a colorful assortment of all-weather wear for the entire family – that will protect them from the elements no matter where they are or what they’re doing – all at a fantastic price.
AW: We wanted to ensure that whatever we created would represent the Hunter brand spirit and design, but wanted to create something that was unique and exclusive to the partnership. It was important to ensure that we included a tall rain boot in the collection. However, we wanted to create a boot that was unique and exclusive to this partnership and at a very accessible price point; a boot that carries references from our Original boots, but is truly a one off to celebrate the partnership with Target. And that’s just the boot! The breadth of the collection is incredibly exciting.
What does a partnership of this scale mean to Hunter?
AW: Our partnership provides a unique and powerful opportunity for us to tell the Hunter story to an even broader audience. Target guests will likely be familiar with the brand, but not necessarily our history. For example, we’re a British brand founded in Scotland in 1856 by an American entrepreneur! Also, while we may be well-known for our iconic Original Wellington (rain) boot, it’s exciting to show our breadth of product offerings in our Hunter for Target collection, which includes exclusive versions of original items, from backpacks and packable outerwear to Chelsea boots to pool slides.
What’s the inspiration behind the Hunter for Target collection?
AW: As a brand, we have such a strong connection to festivals. Kate Moss wearing her Hunter boots to Glastonbury in 2005 was a defining moment for the brand. Our boots, outerwear and backpacks are now worn at festivals across the globe, come rain or shine. Recognizing our shared spirit of adventure, getting outdoors and appeal to the whole family, we wanted to create a collection that celebrates that, whether that be a summer gathering in the backyard, weekends away or at a music festival.
Why are design partnerships so important to Target?
MT: Design is at the core of Target’s DNA. While we bring great design to our guests every day through our Target brands and innovative partnerships, these limited-time-only collaborations are a fresh way to remind our guests that at Target, there’s always more in store.
What can guests expect for the future of design partnerships at Target?
MT: Whether it’s Victoria Beckham, Lily Pulitzer or Hunter, what you get at Target is an elevated brand experience at an affordable price. We are constantly on the lookout for the next big thing for our design collaborations so stay tuned. We like to surprise you!