Autumn 2017 saw Hunter take over Vanderbilt Hall at New York’s Grand Central Terminal with a unique pop-up installation. Open for four days, from Sunday October 22, and designed to celebrate Hunter’s heritage as a Scottish brand, the experiential installation recreated the serene misty landscape of the Scottish Highlands within one of Manhattan’s most frenetic terminals.
Entering the greenhouse from Vanderbilt Hall, visitors were greeted by the atmospheric sound of rain, moss underfoot and an ethereal layer of Scottish mist – a mixture of fog and light rain common in the Scottish Highlands. Moving through the misty greenhouse, they were able to interact with some of our most iconic rainwear pieces in the environment they were designed for.
The Hunter pop-up at New York City’s Vanderbilt Hall was open from Saturday 22 until Wednesday October 25.
Displayed within the first wet weather installation to be seen at Grand Central Terminal, and surrounded by the sound and feel of the Scottish Highlands, Hunter Original Core Concept is a collection of Hunter’s bestselling weatherproof icons in a kaleidoscopic colour palette.
Instagram to Win #HunterNewYork
To celebrate the launch of our installation at Grand Central Terminal, we are giving you the opportunity to win your favourite rainwear pieces from the Hunter Original collection.
To enter, visit Vanderbilt Hall from October 22 – 25 and Instagram your Hunter experience using the hashtag #HunterNewYork.
*By entering this prize draw you agree to be bound by the Official Rules. Click here for further details.