Under the creative direction of Alasdhair Willis, the model shots were captured by acclaimed photographer and filmmaker Elaine Constantine. Working with Hunter for the second season in a row, Elaine’s work has featured in iconic campaigns and publications including W Magazine, Vogue and i-D.
Renowned for her pioneering portrayal of British youth culture, and BAFTA nominated for her cult film, Northern Soul, Elaine worked with the models to capture the very essence of music festivals, from the spirit of the band, and their energetic backstage preparations, to the sense of anticipation and euphoria that ripples through the crowds. The model shots were layered over surrealist animations by celebrated illustrator Will Sweeney.
The campaign features new footwear, outerwear and accessories from the Hunter Original spring/summer 2016 collection including the Original Bomber Jacket, worn by Suki Waterhouse and Jamie Chung at this year’s Coachella Festival, the Original Colour Haze Boot, and the Original Clear Poncho.