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An exclusive look behind the scenes of the Hunter Original Core Concept campaign shoot.

Fundamental to the Hunter identity and spirit is our unique relationship with rain. Since 1856, Hunter has equipped those who view grey skies as an opportunity, who instinctively seek the extraordinary in the everyday, revelling in the elements.

Designed on the principles of protection and play, Hunter Original Core Concept celebrates the very essence of the brand with a collection of weatherproof icons in a rich colour palette.

Under the creative direction of Alasdhair Willis, the iconic campaign was shot by British photographer and filmmaker, Elaine Constantine.

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